Types of Information
You have no obligation to provide personal information to Wicked Lily. Use of the Digital Marketing Program, buying/consuming at our stores, and participation in various Wicked Lily initiatives (including, without limitation, any customer reward program, promotions, surveys, polls, and sweepstakes), however, may require disclosure of personal information. The types of information you may provide to Wicked Lily include: (i) personally identifiable information (“PII”) and (ii) other nonidentifiable information (“Non-PII” and together with “PII”, “Customer Information”). PII is information that could reasonably be used to identify you, including, without limitation, your name, address, e-mail address(es), telephone number(s), birth date, financial information (including credit and debit card information), household information, demographic information, and photograph. Non-PII is information that does not identify you and may include statistical information concerning use of the Digital Marketing Program.
Use of Information
Wicked Lily may use Customer Information, or any part thereof, to: (i) complete and manage purchases, orders, returns, and exchanges; (ii) send promotional and marketing communications to you regarding Wicked Lily and its products and services; (iii) data share with our Affiliates and business partners; (iv) send coupons, mobile coupons, newsletters, e-mails, and mobile messages; (v) conduct research and analysis; (vi) administer contests and sweepstakes; (vii) create personalized content, offers, services, and advertising; (viii) prevent fraudulent transactions and theft; and (ix) comply with applicable law, governmental request, court order, or otherwise protect the rights, property, or safety of Wicked Lily or others. Wicked Lily may use Non-PII to analyze trends and track navigation within the Digital Marketing Program.
We may collect certain technical information from your computer or internet-enabled device when you visit our websites and other areas within our Digital Marketing Program, including, without limitation, your Internet Protocol (IP) address, your computer’s operating system, browser type, and any referring website address. We use this information to enhance your experience during your visit to our websites and other areas within our Digital Marketing Program and for system administration, security, and troubleshooting purposes.
We may use third-party software to provide advertisements on the Digital Marketing Program, implement e-mail marketing campaigns, and manage other interactive marketing initiatives.
Mobile applications may collect certain information from you automatically, including, without limitation, the type of mobile device, the Internet Protocol (IP) address of your mobile device, your mobile operating system, and the location of your mobile device (provided that you give permission for the application of location services). You can stop the collection of information via your mobile device by uninstalling the mobile applications (or, to discontinue the location information only, you can adjust your permission settings in your mobile device.
Privacy of Children
In an effort to comply with the Children’s Online Privacy Protection Act, we ask that children under the age of thirteen (13) not provide any PII on the Digital Marketing Program. If you are a parent or guardian of a child under the age of thirteen (13) and you believe that your child has provided PII to Wicked Lily, please Contact Us at [email protected]
We may use in-store cameras for security and operational purposes.
If you do not wish to receive any promotional mail, promotional telephone calls or promotional e-mail, please Contact Us at [email protected]
We maintain strict security protocols, including physical, electronic and procedural safeguards, to protect Customer Information. These protocols include compliance with federal law and regulations and the use of Secure Socket Layer (SSL) encryption to prevent any loss, misuse, unauthorized access, or disclosure of your personal information. Although we strive to maintain data security, we do not guarantee or warrant its security.
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